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My mission is to help high-achievers create the freedom success was meant to bring them in the first place – without losing their edge.
You’ve proved you can be successful. You’ve built a business or a career you’re proud of. You’ve made the money. You’ve got the reputation. But it all came at a cost. Never switching off. Burnout. Not having enough time for your partner and children. This pattern ends here. Here’s how:
For years, I’ve worked myself to the ground, ate lunch at my desk every day, sacrificed time with my partner and friends to build a successful business. It worked. Sort of… I made a lot of money doing work I loved, was living in my dream neighbourhood in my dream city, and had everything I thought I wanted.
On the outside, it looked like I had it made. On the inside… My business expenses had increased, I was working longer hours than ever to keep the money coming in (and now I had a small team I was responsible for) and I spent my holidays glued to my laptop. I couldn’t even take an afternoon off without feeling guilty.
Where was the freedom I was promised would come from success?
The pace wasn’t sustainable. In 2022, I burned out… and my business crashed with me. It was the hardest thing that ever happened to me.
But it was also an opportunity to start again – and do things right this time. Instead of a gilded case, I was determined to create a business that’d give me the freedom I wanted from day one.
I now have more clients than ever, the most amazing partner, a circle of ride-or-die friends I see often, and a work/life balance that doesn’t compromise profitability. Oh, and I feel alive and so full of energy in a way I had never experienced before. This is what happens when you finally give yourself permission to create a career that works with your life, not against it.
The F.R.E.E. Framework is designed to remove the 4 main obstacles to your freedom: a calendar packed with conflicting priorities, the habits that keep you overthinking and overworking, people who demand too much of you, and the physical exhaustion of managing it all on your own.
What does freedom feel like to you? Maybe it’s saying no to clients who drain you and being able to pivot without taking an income dip. Or it’s travelling the world and having weekends and evenings free, fully switched off from work. Or it’s having so much money, you never have to look at your bank account before making a decision. Or all of these things. Or something else entirely. Whatever that’s for you, it’s time to create it:
Because you don’t need to work yourself into the ground and sacrifice everything to grow your business or career. When you have a system that gets you out of the sacrificing patterns you’ve been running for years, you can keep your ambition and your edge… and finally be able to enjoy the success you create.
She coaches you into creating freedom without losing your edge.
Our mascot and Chief Cute Officer.
Co-Coach for the Scaled & Free group programme.
Supernatural. For like, the 10th time? (Team Dean all the way).
Hot chocolate on a cold winter day. Buying too many dresses. And watching musicals.
My Kindle app. When I’m not coaching, you’ll find me curled up with a good book somewhere.
The moment when people have a massive breakthrough and realise freedom is possible for them – NOW.
This is why I do what I do and the principles that guide every decision.
“Thank you sooo much for today’s session! I know it may sound strange but it was life changing for me. Now I have even more confidence to go help more survivors!!!”
Dee – divorce coach
“I did it! I just filled in the last spot in the programme!! 20 clients in less than 2 months!!”
Shell – Health coach
You’ve done with the hustle, the surface-level mindset work, and the productivity hacks. Now, it’s time do what really works to break up with overworking and create the freedom success was always meant to give you. Because true success is having it all.
Our favourite resources to help you create a life of freedom and success.
Take the audit to find out your #1 FREEDOM MOVE, so you can stop working harder than you need to – without losing your edge.